My advertisement class mainly discusses the topics related on these things, and the class gave me a lot of thoughts about our discussion mixed as one. So, the current society is running towards a society where consumption is the key. The market develops things like consumer cultures and effective methods for selling their products. In order for a consumer culture to be sustained, some conditions have to be met in the society, and one of them is 'there should be abundance of production.' This is a mainstream concept in the market after the President Franklin. D. Roosevelt performed the New Deal. Initially, the concept was to stimulate the production of the companies by government intervention. However, nowadays, the profit is the main goal, and the people eventually found out ways to sell the produced goods in a timely manner.
I believe the 'obligated consumption' of the people and the companies trying to make the consumption 'obligated' in order to increase their profit is affecting the people to be less creative and more like a good fit that can function in the society the companies have defined. I have no intention to criticize the current education system, but from my sincere thoughts, the university now looks like a prep-school for companies to pick their parts for their assembly line. There are exceptions of course, but most of the companies would make the GPA the baseline of their criteria, while the extra curricular activities which might seem creative be the sidekick of the show. Nowadays, instead of really thinking about creative things that could make oneself unique, the students try to find already made-and-used images to make a brand of themselves. Even classes teach you to make a brand that the company would be interested in you.
The consumption aspect converges with the people's nature of avoiding the change. When people settle down to something, they have a tendency to just stay down and play safe. I felt this with my heart when we tried to discuss about what would the children first do in order to start things that could lead them to creative activities. I wasn't even able to think about trying new foods as something that you could start an adventure with (I'm pretty sure that wasn't the expression, but I was trying to refer to Prof. Arvan's point on that day). People's thoughts are getting fixed up due to the environment that others have created, and if one lives busy enough to earn the money and pay for tomorrow, they don't have time for creative thoughts. At least that's the situation for most of the middle class people and below. Unless you have materialistic abundance, the time, and more specifically, the free time that the society gives you wouldn't let you think about those things.
The Nobel prize winners, at least for the creative breakthroughs, weren't really from a third world country. Instead, they were the people who could actually afford to spend their time to be creative.
One could say that if you make the time for it, there wouldn't be any problem. However, creative thoughts, as we have discussed so far, isn't really a thing that would come in a snap nor a short-to-moderate time span. If our social conditions wouldn't allow us to actually ponder and appreciate the thoughts, we would have a hard time to actually be creative in the first place.